Features & Benefits

The POPcomms platform has been built in collaboration with our customers.

 

A platform packed with features to address the challenge of the modern buyer and help you attract, engage and win customers.

Static is Dead.

Unleash the WOW with interactive storytelling

In today’s fast-paced world, you only have a narrow window of time to WOW your customers.

Help them quickly understand complex information and clearly see the value of your solutions—enabling faster, more confident buying decisions.

Nobody has time for dense, flat and lifeless presentations. We need to deliver messages that really matter to our customers in a succinct and impactful way, POPComms does this for us.
Ceren Balkanay, Marketing Director, Specialty Building Materials, Saint-Gobain Construction Chemicals

Rapidly create and manage interactive presentations

With our web-based, no-code editor, you can quickly create, manage, and update interactive content in minutes—allowing you to adapt instantly to changing business, market, or customer needs.

Do business at the speed of thought.

If you need a platform that lets you quickly create and customize interactive content while having an experienced team to support and enhance your ideas, then POPcomms is for you.
Mark Currier, Director of Marketing & New Business, CLD Inc, USA

Buyers want personalized information

POP’s built-in tools for creating interactive visuals and filters empower your sales reps and buyers to tailor information to their specific sector, job role, or unique needs—ensuring they engage only with content that’s relevant to them.

No more generic content.

The experience takes our customers on a journey of discovery based on their requirements, so that we can work with them to solve their problems and add real value.
Daniel Cheung, Lead Channel Marketing Manager, Wienerberger

Total control of content & messaging

POPcomms gives you complete, centralized control over all your content, messaging, and branding across every presentation—ensuring a single source of truth for every sales team and buyer interaction.

Make updates to copy, images, PDFs, or videos just once, and they’re instantly reflected across all experiences and presentations. Say goodbye to worrying about whether customers are seeing the correct version of your content.

It was important for our sales team to have the right tool to support them to tailor the conversation for individual customers, everything in one tool, one single source of truth.
Anne-Rieke Schweigatz, VP Marketing, Syntegon

Data-driven insights

Track every customer interaction, document download, and share in real time.

Get insights into what content resonates with buyers and follow their journey through an experience, enabling you to focus your marketing efforts on the content you know works.

With four touchscreens, we could present four unique experiences across departments, which brought a lot of traffic and engagement to our booth. Tracking what materials were accessed, sent and opened afterwards has been very useful for us.
Olga Bryzgalova, Marketing Manager, GEA

Speed product understanding

If you’re selling complex products and solutions, make it easier for customers to explore and configure them.

Use interactive visuals like 3D product models, configurators, and hotspots to drill down into deeper information—helping customers make sense of your products and solutions.

We needed a solution that was truly user-friendly—something that anyone on our team could pick up and use without needing coding experience or specialized training. Simplicity and accessibility were absolutely key for us.
Kandra Hutchinson, Creative Manager, Barton Malow, USA

Send documents to customers in meetings

POPcomms allows sales reps to add documents, videos, and customized product details into a cart that can be emailed directly to the customer during a meeting.

You can then track when the documents are viewed and see who they share them with—providing valuable insights into customer engagement.

From a first meeting with a customer to getting information out to them would take a week, now it’s minutes.
Daniel Cheung, Lead Channel Marketing Manager, Wienerberger

Move from product to solutions and value-based messaging

Built in interactive features make it easy for you to uplift your messaging and presentations to focus on solutions and value and help you to differentiate from competitors.

Isotrak interactive presentation shown on black tablet
POPcomms approach and roadmap has significantly impacted our progress. Their expertise combined with their early-stage workshops proved invaluable for prioritizing tasks and progressing the project.
Tugba Ladikli, Marketing Communication Specialist, Medication Management Solutions EMEA, BD

Give buyers a consistent experience wherever you meet them

POPcomms takes omni-channel to the next level. Presentations built in POPcomms are fully-responsive so will work on your website, on any device from mobile, tablet and laptop, up to large touchscreens at tradeshows or video walls in customer experience centers.

Quickly create multiple versions with unique content

You can create an unlimited number of experiences and presentations each with unique content.

Customizable Roles & Permissions

Enable users with different access levels to make changes and updates. So admins can make global changes and local users can only make limited updates.

Help your buyers quickly make sense of complex products and information so they can make smarter, faster buying decisions.

Find out how you can use POPcomms to support your buyers and sellers

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