Features & Benefits
The POPcomms platform has been built in collaboration with our customers.
A platform packed with features to address the challenge of the modern buyer and help you attract, engage and win customers.
Static is Dead.
Unleash the WOW with interactive storytelling
In today’s fast-paced world, you only have a narrow window of time to WOW your customers.
Help them quickly understand complex information and clearly see the value of your solutions—enabling faster, more confident buying decisions.
Rapidly create and manage interactive presentations
With our web-based, no-code editor, you can quickly create, manage, and update interactive content in minutes—allowing you to adapt instantly to changing business, market, or customer needs.
Do business at the speed of thought.
Buyers want personalized information
POP’s built-in tools for creating interactive visuals and filters empower your sales reps and buyers to tailor information to their specific sector, job role, or unique needs—ensuring they engage only with content that’s relevant to them.
No more generic content.
Total control of content & messaging
POPcomms gives you complete, centralized control over all your content, messaging, and branding across every presentation—ensuring a single source of truth for every sales team and buyer interaction.
Make updates to copy, images, PDFs, or videos just once, and they’re instantly reflected across all experiences and presentations. Say goodbye to worrying about whether customers are seeing the correct version of your content.
Data-driven insights
Track every customer interaction, document download, and share in real time.
Get insights into what content resonates with buyers and follow their journey through an experience, enabling you to focus your marketing efforts on the content you know works.
Speed product understanding
If you’re selling complex products and solutions, make it easier for customers to explore and configure them.
Use interactive visuals like 3D product models, configurators, and hotspots to drill down into deeper information—helping customers make sense of your products and solutions.
Send documents to customers in meetings
POPcomms allows sales reps to add documents, videos, and customized product details into a cart that can be emailed directly to the customer during a meeting.
You can then track when the documents are viewed and see who they share them with—providing valuable insights into customer engagement.
Move from product to solutions and value-based messaging
Built in interactive features make it easy for you to uplift your messaging and presentations to focus on solutions and value and help you to differentiate from competitors.

Give buyers a consistent experience wherever you meet them
POPcomms takes omni-channel to the next level. Presentations built in POPcomms are fully-responsive so will work on your website, on any device from mobile, tablet and laptop, up to large touchscreens at tradeshows or video walls in customer experience centers.
Quickly create multiple versions with unique content
You can create an unlimited number of experiences and presentations each with unique content.
Customizable Roles & Permissions
Enable users with different access levels to make changes and updates. So admins can make global changes and local users can only make limited updates.