BT had a high profile tender coming up and they needed to really stand out from their competitors. Unfortunately, the content they wanted to convey was complex and difficult to structure into anything convincing. So they turned to us to craft a compelling visual story.
First off we simplified the core proposition and distilled its essence into some key messages. We then transformed these into visual ideas that could be linked together into a persuasive visual story. Next, we energised the narrative by placing it on Prezi’s dynamic canvas, allowing us to give audiences a sense of being taken on an informative and engaging journey.
The ability to reinforce messages in a visually stimulating way, by zooming in and out of certain content, added up to a persuasive, stand-out bid. Just what the client ordered.
They also won the contract.
