Five easy tips for creating personalised customer presentations

1) It all starts with knowing your customer

What are their business and personal objectives, what are they trying to achieve?

2) Show that you understand them

Think about what challenges stop them from achieving these objectives.

3) Then make every presentation personal

Put these challenges at the beginning of the presentation and explicitly ask them to elaborate, you’ll be surprised at the insights they’ll be willing to tell you.

4) Show them the opportunities available to them from working with you to solve these challenges

Now that you know their challenges in more detail show them how using your product or services they can turn these challenges into opportunities for them and their business.

5) Make it interactive and engaging

With all of the above points make it as visual, interactive and engaging as possible – just because it’s business doesn’t mean it has to be formulaic, controlled and unimaginative.

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Need a hand crafting your story?
We know our work is about starting the conversations that matter to you and your business. So we get straight down to business, taking an honest, thoughtful and insightful approach to bringing your story to life. If you’d like to find out how we can help, please get in touch.
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Bristol, BS8 2RF
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