10 Important Factors to Consider When Creating an Interactive Presentation

Are you looking for a way to really make your next interactive presentation stand out?

Perhaps you’re looking to create something that’s innovative, engaging and visual; you may even have seen some fantastic examples of other brands that are delivering presentations that can’t seem to go wrong. However, you’re left wondering how you go about the process of creating something visually persuasive that resonates with your customers.

Don’t get us wrong; it’s no easy task – but if you consider all of the factors below, there’s a good chance you’ll push all the right buttons when it comes to engaging your audience. Of course, finding the right interactive agency that specialises in creating presentations also helps!

Many of our customers don’t necessarily know where to start, which is why we thought to put together this blog might help; we’ve covered everything we usually would if we were talking through the process with a client.

So, without further ado, here’s our top list of 10 important factors to consider when creating an interactive presentation – along with some extra advice.

1. What already works, and what doesn’t?

If you want to create a presentation that’s really going to connect there’s no point in jumping straight in – at least, not without taking an honest and frank look at what has worked well in the past, and what hasn’t. Think about what has really made your customers engage with you – and what hasn’t. However poor you think your presentation is you are the subject matter expert so there will be content that has resonated and it’s important to understand this and flag it for the new version.

2. How well do you know your audience?

Next, it’s important to consider who you’re going to be talking to. What industry are they in, and what are their job roles? It’s important you’re aware of all of their current issues, challenges and pain points, and how you’re going to address/solve these. You need to understand their motivations and what their customers are doing and how you can help them help their customers.

Also, be aware that there may have been a shift since your last presentation, so it’s important to know what’s happening here and now.

3. Where are you in the buyers’ process?

It’s vital you understand your customers’ buying process and what stage you are at. For instance, there may not be any point talking about certain elements, maybe cost, if the buyer only engages on cost at a much later stage – understanding what you need to do to get to the next stage is critical as your presentation needs to focus on that.

4. The key messages you need to pinpoint

It’s more important than ever for your presentation to be customer-centric. So, carefully consider the key things you need to say, and how these relate to your customers – from THEIR perspective. It may sound harsh, but your customers don’t care about your business; they care about their own problems, challenges and pain points and what you will do to mitigate these and create opportunities for them.

Carefully outline the benefits from your customers’ point of view, and how you can make their life easier. In contrast, talking about your many years of experience, or all the awards you’ve won, should really fade into the background.

5. The journey you take your audience on

Now, it’s time to think about the narrative of your presentation. How are you going to address your audience – will you start by asking them questions about the key issues or trends they’re facing? Perhaps then you can step them through your solutions, in a way that truly resonates with them.

However you decide to put together your narrative, don’t do this in PowerPoint. Instead, write out a script in Word (or collaborate in Google Docs) or map it out on post-it notes and focus on the narrative itself.

Remember a presentation is about building a compelling argument that persuades your audience to take the action you need them to take.

6. Creating a content storyboard

A storyboard can be a very useful tool when creating an effective interactive presentation. Many people make the mistake of thinking about design at this point; don’t. Instead, for each of the key points in your above-mentioned narrative, make a slide in PowerPoint and list this information out.

Create a black and white version of the presentation. Something which focuses on the content and having the right message on each slide – as well as how to make each point stand out.

Example content storyboard

7. A tried-and-tested argument

Once you have your storyboard, take it and test it out with your team. Do they understand the key messages, and your overall narrative? Is it customer-friendly, and would they buy it?

Perhaps there’s something missing that only someone with a different perspective might be able to spot. This is why testing it with different people can help ensure your presentation has got everything that everybody needs in it.

Remember the most important question you can ask yourself? “So what?” for every point you make stand in your customers’ shoes and ask this question, this way you can ensure all your messages are relevant.

8. Will I need outside help?

Now that you’ve got your core message and structure, ask yourself this:

Do you have the capabilities in-house to turn what you have into a creative, visual and memorable presentation – or do you need an interactive design agency who specialises in creating presentations to help?

It’s best to be honest and upfront at this stage. Taking a look at some real-life examples of interactive presentations – and finding out what’s possible – might be able to give you a better idea of what you’ll be able to achieve in-house vs some outside help.

9. The types of interactivity you’ll need to use

PowerPoint can be used to create lots of memorable, engaging interactive features (here are just some examples). But will any of these support your message and engagement with your customers? Think carefully about how you can best achieve what you need to do, and go from there.

If you’re stuck, this is something an interactive design agency will be able to help with.

10. Will you need to update your presentation

By using navigation, presentations can be futureproofed – as additional content can be added. All of our presentations are built in PowerPoint with editable text and templates. Just ensure that you can edit your presentation on the fly, or add additional content when it becomes available.

Finding the right agency to develop your presentation

If you’re looking for an interactive agency to help you get the most out of your new presentation, we’d recommend going to someone who is not only able to provide an outside perspective but who is also dedicated to producing presentations that hit the mark every time.

They should have all the right experience, and understand that designing for PowerPoint isn’t the same as web or print. They should be able to think outside the box and make your story both visual and compelling.

Clients typically come to us when they want to make a core sales tool or have an important pitch looming – i.e. when it really matters.

This was the case with our client, Paragon, who needed to unify many years of different presentations – all created and used by different presentations – into one consistent, customer-centric message that could be used by their whole team.

Interactive presentation developed for Paragon

The result is that they now have an indispensable sales tool at their disposal, that they can use and adapt for many different scenarios.

In summary

We hope you’ve found this blog helpful when trying to pinpoint the main factors to consider when creating an interactive presentation. All of the above will help you get well on your way to developing an effective interactive presentation that hits the mark every time.

If you don’t feel like going it alone, an interactive design agency with the right experience should be able to help. They should be able to show you previous examples of their work, along with offering you some free, impartial advice and guidance.

Want to know more about what’s possible with an interactive presentation? Get in touch with us via the handy contact form below. We read and reply to every email we receive.

POPcomms | Damjan Haylor | Managing Director

Damjan Haylor
Creative Director

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