Start small and iterate fast: Why an Agile approach to sales tool development reduces risk and delivers RoI faster

Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it is so important to the successful development of sales enablement tools?   Agile is a methodology that has been used in software development for two decades and is now being embraced by other industries. It’s an iterative process – which means a project is split into multiple smaller pieces (sprints), with each […]