“Businesses who enable their sales teams with data and tailored insights to tell the buyer’s story, experience up to 66% lift in revenue, and as much as 82% more repeat business” – Forrester When your sales team meet with customers, they have a narrow window of opportunity to impress. Digital sales enablement tools are interactive, […]

Interactive digital sales enablement tools provide all the content your sales team need to instantly tailor their conversations and easily demonstrate the benefits of your solutions, your capabilities and the value your business delivers. In contrast to more traditional sales and marketing assets used in sales meetings – brochures, catalogues, linear presentations – interactive digital […]

“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers understand and align with their needs and work with them toward a common set of goals throughout the buying process. Successful sellers understand these needs and adapt their approaches.” Forrester 2020 Sales is the lifeblood for many […]

Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it is so important to the successful development of sales enablement tools?   Agile is a methodology that has been used in software development for two decades and is now being embraced by other industries. It’s an iterative process – which means a project is split into multiple smaller pieces (sprints), with each […]