Advanced Manufacturing: How to improve the buyer’s experience with interactive tools

Are you looking for a better way to engage your customers and bring your advanced manufacturing products and services to life for potential buyers? The behaviour of B2B buyers and decision makers has changed. They now approach potential suppliers well armed with information, and 79% are aware of at least three potential suppliers – a further 86% already […]

Interactive presentation touchscreen

What is Conversational Presenting and Why is it So Effective for B2B?

Interactive presentations, conversational presenting, guided selling – they all basically mean the same thing but what does it actually involve and why is it so effective? Linear presentations may be the norm, and what you’re used to. You may even be resigned to going over your static, content-heavy slides from start-to-finish, skipping over unnecessary slides, without […]

5 Tips for Authentic Brand Storytelling in B2B

Are you looking for the best way to get started with authentic brand storytelling? B2B brand storytelling is more important than ever, so it’s vital to create your own brand story that helps connect with your best customers and differentiates you from your competitors, you need to focus on creating value and being relatable but […]

Costly Errors to Avoid When Developing an Interactive Presentation for Your Business

When developing your next presentation, you’ll probably want to know what to aim for – along with the biggest mistakes to avoid. If you’re investing in an interactive presentation, you’re probably hoping it’s going to become an indispensable sales tool that your entire team can use to effectively communicate and engage with your customers. Something […]