Establishing meaningful – and profitable – conversations in the boardroom can sometimes be a challenge. According to Gartner, buyers now only spend 17% of their time with potential suppliers when considering a purchase, compared to 45% being spent researching independently. This means that if multiple suppliers are tendering for a customer, you may only get […]
Category: Presentations
The #1 Most Important Part of a Sales Presentation (That Most Companies Miss Completely)
Simple question: What’s the purpose of a presentation? I asked this question at a talk I did recently…. Action is the most important element to consider in any presentation – but most particularly for a sales presentation. Why do I say this? Well, the sole purpose of a presentation is to get someone to do something; […]
Advanced Manufacturing: How to improve the buyer’s experience with interactive tools
Are you looking for a better way to engage your customers and bring your advanced manufacturing products and services to life for potential buyers? The behaviour of B2B buyers and decision makers has changed. They now approach potential suppliers well armed with information, and 79% are aware of at least three potential suppliers – a further 86% already […]
What is Conversational Presenting and Why is it So Effective for B2B?
Interactive presentations, conversational presenting, guided selling – they all basically mean the same thing but what does it actually involve and why is it so effective? Linear presentations may be the norm, and what you’re used to. You may even be resigned to going over your static, content-heavy slides from start-to-finish, skipping over unnecessary slides, without […]
5 Tips for Authentic Brand Storytelling in B2B
Are you looking for the best way to get started with authentic brand storytelling? B2B brand storytelling is more important than ever, so it’s vital to create your own brand story that helps connect with your best customers and differentiates you from your competitors, you need to focus on creating value and being relatable but […]
B2B: Why Conversational Presenting and Interactive Touchscreens Go Hand-in-Hand
Are you looking for a better way to have more profitable conversations with your customers? Conversational presenting is all about moving away from the tired format of linear slide presentations which are generic and tend to be based around product. Then turning them into an experience based presentation which visually brings your story, solutions and […]
Costly Errors to Avoid When Developing an Interactive Presentation for Your Business
When developing your next presentation, you’ll probably want to know what to aim for – along with the biggest mistakes to avoid. If you’re investing in an interactive presentation, you’re probably hoping it’s going to become an indispensable sales tool that your entire team can use to effectively communicate and engage with your customers. Something […]
Could Adding an Interactive Presentation to Your Sales Toolkit Help Improve Your Buyers’ Experience?
Could an interactive presentation be a smart move for your business as part of your sales toolkit – or is it just a waste of resources? If you’ve seen other companies take the leap with interactive presentations and tools, you might be feeling inspired to invest in something that improves the effectiveness of your sales and […]
In a World of Changing Decision Makers – How Can You Win Business When it Matters Most?
If you’re serious about winning business, you should be serious about your customer presentations. But doesn’t that go without saying? You’d think so, but I can’t tell you how many companies I’ve met with to discuss their presentations and the first thing I’m usually told is: “This is what we’re using at the moment. I’m […]
Why You Shouldn’t Rule Out PowerPoint for Your Next Presentation
Who here’s heard of the infamous ‘Death by PowerPoint‘? Unfortunately, most people have, and it’s turned into a bit of a running joke. You see, PowerPoint tends to get a bit of a bad rap these days – unfairly so. People usually associate it with dull, boring presentations that contain content-heavy slides full of bullet […]