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REUTERS

BRAND IDENTITY STING

Based on some initial brand identity work, we produced some stings for television and web using the logo’s dots and arrows as a central theme – to strengthen the brand and convey focus, direction and clarity.

To really bring out these qualities, we went for a dynamic three-dimensional piece with plenty of pace.


Examples
> Renaissance Group
> Renaisance Africa
> Conrad brand
> Reuters brand
> Reuters BMW Williams
> Telegraph Media