Here’s how we helped Renaissance Group establish a successful global recruitment campaign.

THE BACKGROUND
Renaissance Group, Russia’s leading independent investment bank, asked us to develop marketing materials for its integrated global recruitment campaign. Renaissance Group was the first Russian bank to undertake such a wide-reaching, ambitious recruitment drive.

THE BRIEF
Renaissance Group needed a brand new careers website, corporate videos, brochures, print ads, posters and internal communications – the works, really – and quickly. Starting from scratch, we had to develop new design guidelines for all the campaign’s materials.

THE RESULT
On time, on budget, and on brand, we provided Renaissance Group with
> 3 corporate videos, storyboarded, scripted, directed and produced in-house, filmed in Russia, Africa & London
> a brand new careers website
> promotional images of Renaissance’s employees and working environments in London and Moscow
> 15 newspaper and print ads
> numerous banner ads

You can see examples of these campaign materials throughout our site, but here’s a selection

Recruitment campaign video - Africa

Careers website - www.rencp.com/careers

Global recruitment campaign poster